Why we publish the weight of every garment

Fabric weight, measured in grams per square metre, is the single most useful number about a garment and almost nobody prints it. Kota doria at eighty gsm and tussar at a hundred and forty gsm are both handloom, both silk-containing, both sold as summer wear — and one of them is genuinely wearable in a Delhi June while the other is not. We publish gsm on every product page for the same reason we publish the panel count on an anarkali: it is the fact that predicts how the thing will actually behave, and it is cheap for us to disclose and expensive for you to discover after the fact.